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PER-343 Social Media Engagement Strategies - June 17, 2019

PER-343 Social Media Engagement Strategies - June 17, 2019

Start date:
6/17/2019-8:30 AM
End date:
6/17/2019-4:30 PM
Address:
NEORSD- 4747 E. 49th Street Cuyahoga Hts. OH

  



Social Media Engagement Strategies

National Disaster Preparedness Training Center (NDPTC)

Hosted by Cuyahoga County Office of Emergency Management

4747 E. 49th Street - Cuyahoga Hts. OH.

June 17, 2019 – 8:30 am – 4:30 pm




This eight-hour performance-level course is designed to provide participants with the knowledge and skills to implement strategies to better engage individuals and partner organizations. This course builds upon the existing PER-304 Social Media for Natural Disaster Response and Recovery course by providing participants with more in-depth training in the use of content types, engagement strategies, and measurement tools for social media. This course will also help participants create a social media strategy and better adapt to changing needs and strategies throughout the phases of emergency management. The overall goal of this course is to provide participants with the knowledge and skills to use social media strategies and concepts to better engage individuals and partner organizations.

Participants will participate in group discussion and activities throughout the course that reinforce the use of social media strategies in emergency management. In these activities, participants will apply their knowledge of the presented materials to complete a social media strategy at the conclusion of the course.

The objectives of this course are to enable participants to:

  • Create social media messages for a given situation in the most appropriate content type;
  • Implement various strategies to maximize audience engagement on social media platforms;
  • Measure the effectiveness of social media activity against specific goals; and
  • Create a social media strategy by setting goals, completing a social media audit, improving social profiles, developing a content strategy, and evaluating the strategy.

Participant Requirements:

  • Participants must have taken and completed the NDPTC PER-304 Social Media for Natural Disaster Response and Recovery course, or equivalent operational knowledge of Facebook, Twitter, and Instagram.
  • Participants must bring a wi-fi enabled device (laptop preferred).
  • Participants must have Facebook, Twitter, and Instagram accounts.
  • Participants must be able to post test messages to these accounts.

Social Media Flyer_6-17-19_SMES_CuyahogaHeightsOH_v1.pdf


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